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Emotion and Reason in Consumer Behavior / Edition 1
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Barnes and Noble
Emotion and Reason in Consumer Behavior / Edition 1
Current price: $180.00
Barnes and Noble
Emotion and Reason in Consumer Behavior / Edition 1
Current price: $180.00
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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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