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Barnes and Noble

Employer Brand Management: Practical Lessons from the World's Leading Employers

Current price: $50.00
Employer Brand Management: Practical Lessons from the World's Leading Employers
Employer Brand Management: Practical Lessons from the World's Leading Employers

Barnes and Noble

Employer Brand Management: Practical Lessons from the World's Leading Employers

Current price: $50.00
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Size: Hardcover

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From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject comes the long-awaited practical follow-up . Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will:

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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