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Employer Brand Management: Practical Lessons from the World's Leading Employers
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Barnes and Noble
Employer Brand Management: Practical Lessons from the World's Leading Employers
Current price: $50.00
Barnes and Noble
Employer Brand Management: Practical Lessons from the World's Leading Employers
Current price: $50.00
Loading Inventory...
Size: Hardcover
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From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject
comes the long-awaited practical follow-up
. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder.
gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.
You will: