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Enchantment: The Art of Changing Hearts, Minds, and Actions
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Barnes and Noble
Enchantment: The Art of Changing Hearts, Minds, and Actions
Current price: $15.00
Barnes and Noble
Enchantment: The Art of Changing Hearts, Minds, and Actions
Current price: $15.00
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Size: Audiobook
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Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.