Entrepreneurial Journalism
explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.
Topics include:
- advice on launching digital start-ups;
- how to use key analytics to track and focus readership;
- engaging with mobile journalism by utilising smartphone and app technology;
- developing revenue streams that can make digital journalism sustainable;
- legal and ethical dilemmas faced in a modern newsroom;
- the challenges of producing news for mobile readers.
The book features leading figures from the BBC, Google and the
Guardian
, as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.
is an invaluable resource for both practising journalists and students of journalism.