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Barnes and Noble

Entrepreneurship as Trust

Current price: $65.00
Entrepreneurship as Trust
Entrepreneurship as Trust

Barnes and Noble

Entrepreneurship as Trust

Current price: $65.00
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Trust is a critical component of our relationship with others. It forms a basis of not only social relations but also economic ones. Trust is necessarily linked to entrepreneurship because it is useful in conditions of uncertainty. An entrepreneur needs to gain trust of others who cannot obtain full knowledge on what is being introduced to the market as well trust others such as partners, employees, and suppliers to deliver on promises. Entrepreneurship as Trust aims to examine the role of trust in entrepreneurship. After reviewing the conceptualization of trust, the authors argue that trust should be seen in the context of a wider-set of entrepreneurship-supporting values. They explore different types of trust and their role in entrepreneurship, moving from particular trust to extended trust, ending with a discussion on how new technology is enabling entrepreneurs to create a new form of distributed trust between strangers.

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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