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Barnes and Noble

Entrepreneurship in Biotechnology: Managing for Growth from Start-Up to Initial Public Offering / Edition 1

Current price: $109.99
Entrepreneurship in Biotechnology: Managing for Growth from Start-Up to Initial Public Offering / Edition 1
Entrepreneurship in Biotechnology: Managing for Growth from Start-Up to Initial Public Offering / Edition 1

Barnes and Noble

Entrepreneurship in Biotechnology: Managing for Growth from Start-Up to Initial Public Offering / Edition 1

Current price: $109.99
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Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. How can biotechnology companies be founded and grow successfully in an industry with such extended innovation processes? The book investigates this problem and distinguishes three growth phases: From incorporation and start-up through collaborative R&D with large pharmaceutical firms to value creation from R&D pipelines to Public Offerings and product marketing. In this book a dynamic simulation model for testing different decision-making strategies is developed. For each phase the author identifies decision rules that provide for successful corporate growth.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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