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Erfolgreicher Anzeigenverkauf in mobilen Medien: Eine empirische Analyse zu Verkaufsindikatoren im Mobile Advertising
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Barnes and Noble
Erfolgreicher Anzeigenverkauf in mobilen Medien: Eine empirische Analyse zu Verkaufsindikatoren im Mobile Advertising
Current price: $64.99
Barnes and Noble
Erfolgreicher Anzeigenverkauf in mobilen Medien: Eine empirische Analyse zu Verkaufsindikatoren im Mobile Advertising
Current price: $64.99
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Saskia Meier identifiziert Einflussfaktoren auf den Verkaufserfolg in mobilen Medien und erläutert, wie die Verlagsbranche eine gangbare Integration mobiler Endgeräte in ihre Vertriebsstrategien realisieren kann, um sinkenden Auflagen und Anzeigenerlösen entgegenzuwirken. Exemplarisch erfolgt dies am Beispiel eines deutschen Fachverlags. Die Handlungsempfehlungen für die tägliche Vertriebspraxis sind auch außerhalb des Verlagswesens von Relevanz.
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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