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Erfolgreiches Franchise-System-Management: Eine empirische Untersuchung anhand der deutschen Franchise-Wirtschaft
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Barnes and Noble
Erfolgreiches Franchise-System-Management: Eine empirische Untersuchung anhand der deutschen Franchise-Wirtschaft
Current price: $84.99
Barnes and Noble
Erfolgreiches Franchise-System-Management: Eine empirische Untersuchung anhand der deutschen Franchise-Wirtschaft
Current price: $84.99
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Gerlinde Brinkel stellt in diesem Buch die wesentlichen Erfolgsfaktoren von Franchise-Unternehmen dar, die auf der Grundlage bestehender Forschungsergebnisse und einer umfassenden Praxisbefragung ermittelt wurden. Die Ergebnisse liefern konkrete Anhaltspunkte, wie sich Franchise-Geber beim Aufbau, dem Markteintritt und in der Wachstumsphase verhalten sollten, um ein Franchise-System erfolgreich zu etablieren.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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