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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
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Barnes and Noble
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
Current price: $109.99
Barnes and Noble
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
Current price: $109.99
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Size: Hardcover
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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
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