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Barnes and Noble

Essentials of Marketing Research (with Qualtrics Printed Access Card) / Edition 5

Current price: $296.95
Essentials of Marketing Research (with Qualtrics Printed Access Card) / Edition 5
Essentials of Marketing Research (with Qualtrics Printed Access Card) / Edition 5

Barnes and Noble

Essentials of Marketing Research (with Qualtrics Printed Access Card) / Edition 5

Current price: $296.95
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Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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