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Barnes and Noble

Ethics Marketing and Communications: Towards a Global Perspective

Current price: $54.99
Ethics Marketing and Communications: Towards a Global Perspective
Ethics Marketing and Communications: Towards a Global Perspective

Barnes and Noble

Ethics Marketing and Communications: Towards a Global Perspective

Current price: $54.99
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Size: Hardcover

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This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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