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Ethnic Marketing: Culturally sensitive theory and practice
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Barnes and Noble
Ethnic Marketing: Culturally sensitive theory and practice
Current price: $71.99
Barnes and Noble
Ethnic Marketing: Culturally sensitive theory and practice
Current price: $71.99
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Ethnic Marketing
shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
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