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Barnes and Noble

Ethos collectif et identites sociales

Current price: $34.00
Ethos collectif et identites sociales
Ethos collectif et identites sociales

Barnes and Noble

Ethos collectif et identites sociales

Current price: $34.00
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The collective ethos is the image that a plural organization constructs of itself in its discourse in order to ensure its efficacy. Through a detailed theoretical analysis and an investigation of specific examples, this work explores the various political, promotional, artistic, and other uses of the collective ethos.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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