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Barnes and Noble

Evaluating R&D Impacts: Methods and Practice / Edition 1

Current price: $169.99
Evaluating R&D Impacts: Methods and Practice / Edition 1
Evaluating R&D Impacts: Methods and Practice / Edition 1

Barnes and Noble

Evaluating R&D Impacts: Methods and Practice / Edition 1

Current price: $169.99
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A critical issue in research and development (R&D) management is the structure and use of evaluative efforts for R&D programs. The book introduces the different methods that may be used in R&D evaluation and then illustrates these methods by describing actual evaluation in practice using those methods. The book is divided into two sections. The first section provides an introduction and details on several popular methodologies used in the evaluation of research and development activities. The second half of the book focuses on evaluation in practice and is comprised of several chapters offering the perspectives of individuals in different types of organizations. The book concludes with an annotated bibliography of selected R&D evaluation literature, focusing on post-1985 literature, on research evaluation.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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