It used to be that providing clear evidence for the resurrection of Jesus or the reliability of the Bible was a pretty effective way to reach people with the Good News. But today, many folks think all truth is relative, even our historical and scientific data about Christianity. So how can we reach them? We need new ways of telling people the old, old story. We need to look again at our usual mental habits if we want to reach people who have a brand new mindset of their own. We need to get outside the box of ideas and practices that are sacred to us but are not sacred to God. That's what Rick Richardson's book is all about. Here are fresh perspectives on relying on the Holy Spirit, awakening spiritual interest in others, appealing to what they value (instead of what we think they should value) and leading them into a transforming experience with God. Also included is Richardson's a new, straightforward presentation of the message of Jesus (yes, it can even be sketched out on a napkin!) that is true to Scripture and true to the new way people live and think. As an experienced evangelist and leader of evangelism programs, Richardson offers in this helpful book the principles and practices that will help us all grow in love for—and communicate effectively with—people who need Jesus.