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Explaining Consumer Choice
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Barnes and Noble
Explaining Consumer Choice
Current price: $54.99
Barnes and Noble
Explaining Consumer Choice
Current price: $54.99
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
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