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Eye Tracking the User Experience: A Practical Guide to Research
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Barnes and Noble
Eye Tracking the User Experience: A Practical Guide to Research
Current price: $54.99
Barnes and Noble
Eye Tracking the User Experience: A Practical Guide to Research
Current price: $54.99
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Size: Paperback
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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