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Eyecare Business: Marketing and Strategy
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Barnes and Noble
Eyecare Business: Marketing and Strategy
Current price: $74.95
Barnes and Noble
Eyecare Business: Marketing and Strategy
Current price: $74.95
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*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.
Covers the basics of marketing, finance, strategy development, management, communication, and technology.
Self-assessment exams serve as educational tools.
Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.
Covers the basics of marketing, finance, strategy development, management, communication, and technology.
Self-assessment exams serve as educational tools.
Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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