This fully revised second edition textbook is especially designed to introduce undergraduate students to the most important qualitative methodologies used to study film and television. The methodologies covered in include: ideological analysis, auteur theory, genre theory, semiotics and structuralism, psychoanalysis and apparatus theory, feminism, postmodernism, cultural studies (including reception and audience studies), and contemporary approaches to race, nation, gender, and sexuality. With each chapter focusing on a distinct methodology, students are introduced to the historical developments of each approach, along with its vocabulary, significant scholars, key concepts, and case studies. Features of the second edition include: Written in a reader-friendly manner, is a vital textbook for students encountering these concepts for the first time.