What would Congress do—if anything—to tame Wall Street and the nation's lenders following the financial meltdown of 2008? This book tells the true story of how an alliance of consumer, civil rights, labor, fair lending, and other progressive groups emerged to effectively challenge Wall Street and its official protectors and to win substantial new legislative reforms—actions that resulted in the Dodd-Frank Act and its path-breaking Consumer Financial Protection Bureau (CFPB). Based largely on in-depth interviews with the leading activists involved in the campaign, taps into the world of contemporary citizen movements to present evidence into the conditions that determine the success and failure of social movement campaigns. It goes well beyond general, global variables, such as "effective management," to show how the formal and informal rules adopted by a campaign can serve to preclude fragmentation and incoherence.