The book looks at entrepreneurship and how it can occur through direct and indirect engagement with football in a variety of contexts. It examines different types of football including gridiron, rugby and soccer and offers insights on the international aspects of football and how cultural aspects influence entrepreneurship. This book provides a holistic understanding of how football can include innovation, risk-taking and proactive activity and will be useful for those interested to learn more of the football industry and entrepreneurship in the global context.