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Barnes and Noble

From Customer Retention to a Holistic Stakeholder Management System: Living a Vision / Edition 1

Current price: $54.99
From Customer Retention to a Holistic Stakeholder Management System: Living a Vision / Edition 1
From Customer Retention to a Holistic Stakeholder Management System: Living a Vision / Edition 1

Barnes and Noble

From Customer Retention to a Holistic Stakeholder Management System: Living a Vision / Edition 1

Current price: $54.99
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The fourth in Springer’s series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What’s more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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