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Barnes and Noble

Frugal Innovation and Its Implementation: Leveraging Constraints to Drive Innovations on a Global Scale

Current price: $179.99
Frugal Innovation and Its Implementation: Leveraging Constraints to Drive Innovations on a Global Scale
Frugal Innovation and Its Implementation: Leveraging Constraints to Drive Innovations on a Global Scale

Barnes and Noble

Frugal Innovation and Its Implementation: Leveraging Constraints to Drive Innovations on a Global Scale

Current price: $179.99
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Size: Hardcover

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This book discusses several product development strategies and tools employed by organizations around the world to implement frugal innovations. Over the past decade, frugal innovations have caught the attention of countless management scholars. This book comes at the right time for academics and practitioners alike, as it explores how the concept of frugal innovation has evolved over the past several years and is shifting its focus from merely featuring ‘cost’ driven innovations to being more ‘resourceful’ and ‘sustainable’ at its core. Furthermore, in light of the ongoing digital revolution and emergence of new business models such as sharing economy and circular economy, the book highlights recent and upcoming trends and their impacts on frugal innovation strategies.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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