How can a small business owner or individual best position their website to be found on the Internet? By using effective search engine optimization (SEO) techniques. Google, Yahoo and Bing are the major ways consumers search for goods, services and information today. Individuals and business owners who know how to optimize their sites using SEO will improve their search results position dramatically. You don't have to be a technology expert to do this. Enhancing your site with effective SEO techniques does not require a web developer, just a willingness to understand how consumers and clients are looking for your goods, services and information. Today's marketplace is so crowded you have to stand out from the pack. A successful business today requires a real web presence. If your customers can't find you on the web, how can they be expected to find you on the street? You, and your website CAN be the leader of the pack following the simple steps in this book.