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Barnes and Noble

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

Current price: $29.98
Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

Barnes and Noble

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

Current price: $29.98
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Size: Audiobook

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Marketing hasn’t gotten any easier. Don’t get frustrated. Get scrappy.
This revised edition of the book
Publisher's Weekly
called "a helpful digital marketing bible" features a new introduction, updates, and tools to help you get scrappy.
It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, it’s also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget.
Full of frameworks, hacks, tips, idea starters, and more,
Get Scrappy
is the handy guide you need to make sense of digital marketing today.
Inc Magazine
says: “This book...will help you take your marketing to the next level without having to increase your budget a dollar.”
In
, strategist Nick Westergaard helps marketers at organizations of all sizes:
Demystify digital marketing
Do more with less
Build a standout brand that cuts through the clutter
Create relevant and engaging content for social media
Connect with your community of customers
Measure what matters
The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with
.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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