The set of utensils is inspired by coastal hues, earthy tones, and fresh, bright flavors best enjoyed together. The set of utensils is inspired by coastal hues, earthy tones, and fresh, bright flavors best enjoyed together. It’s hard to explain their approach without a self-referential nod to their name and mission: Get It Right—shortened to GIR. It sounds like “gear,” not “grrr,” but “grrr” is exactly what they were feeling with the standard, same-old kitchen tools, so they decided to fix that.