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Global Marketing and Advertising: Understanding Cultural Paradoxes
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Barnes and Noble
Global Marketing and Advertising: Understanding Cultural Paradoxes
Current price: $217.00
Barnes and Noble
Global Marketing and Advertising: Understanding Cultural Paradoxes
Current price: $217.00
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
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