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Global Strategy in the Service Industries: Dynamics, Analysis, Growth
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Barnes and Noble
Global Strategy in the Service Industries: Dynamics, Analysis, Growth
Current price: $240.00
Barnes and Noble
Global Strategy in the Service Industries: Dynamics, Analysis, Growth
Current price: $240.00
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Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.
Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.