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Barnes and Noble

Global Strategy Our Age of Chaos: How Will the Multinational Firm Survive?

Current price: $64.99
Global Strategy Our Age of Chaos: How Will the Multinational Firm Survive?
Global Strategy Our Age of Chaos: How Will the Multinational Firm Survive?

Barnes and Noble

Global Strategy Our Age of Chaos: How Will the Multinational Firm Survive?

Current price: $64.99
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Size: Hardcover

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Chaotic environments are producing unique and unprecedented challenges for multinational companies, challenges that raise important questions about whether and how multinationals will survive or wither away. This Element explores both the macro political, economic, technological, and social forces impacting international business and the strategic management adaptations that leading companies have deployed to respond to these challenges. We observe that a new organizational form – the Global Multi-Business – has evolved that may be especially adapted to respond to and challenge a world in which change is ubiquitous, with the direction of change unpredictable and the pace of change accelerating. It accomplishes this through the strategic assembly of the organization and the animation of its many parts.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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