Denim, decoded: This fall, we’re digging denim in every corner of our closet. Denim, decoded: This fall, we’re digging denim in every corner of our closet. Good American is a fully inclusive lifestyle brand that leads with a fit-first philosophy. With high-quality fabrics, a relentless obsession with fit, and uncompromising attention to comfort, each piece is designed to make you feel sexier, curvier, and more confident.