Although managing a shop today has become increasingly difficult due to the effects of the COVID-19 pandemic, there are still many shops throughout Japan that still beloved by their customers. This book introduces the details of each shop’s design, offering examples and the name of each designer. Every shop was opened with the owners’ unique ideas for conveying their concept through interior design, logos, packaging, member cards and more. This title will surely be indispensable as a source of inspiration and ideas with excellent customer appeal.