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Barnes and Noble

Gravitas

Current price: $16.99
Gravitas
Gravitas

Barnes and Noble

Gravitas

Current price: $16.99
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Size: OS

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A maverick if ever there was one, rapper is quite happy to stroll from the mainstream to the underground while refusing to carry any of the baggage those two camps might throw at him. His 2013 album, , featured alongside some "no sell-out" numbers and provided listeners a bit of a rocky ride, but this follow-up feels more natural as it shrugs off preconceptions left and right, flowing effortlessly, even humbly, from its boom-bap opener to its bro-rap closer. That boom-bap is brought on by the loopy, soulful production lays underneath "Inner Monologue," an obvious inspiration for who offers serene moments ("it's the haters that make it bittersweet") and swaggering punch lines ("party like it's Mardi Gras, get the cream like it's Haeagen-Dazs") all while a sample of a speech explains changing distribution models and how artists can benefit. Throughout the album, is that benefit in motion, and while "Inner Monologue" could launch a million think pieces with its pastiche of ideas and commentary, the closing "Colors of You" with (the guy who wrote "Bow Chicka Wow Wow" and the guy who shows up on The Ellen DeGeneres Show quite a bit) is a smooth, buttery, and sonically safe look at the world as a coloring book, where suggest he can change the hues or color outside the lines if he wants, a confidence that makes him so sexy that "It ain't the liquor that you got you considerin' callin up the sitter/Tellin' her you need a couple hours, and of course you'll tip her." Don't even let the bittersweet-bearing haters know that and 's great freedom overspill is sweetly delivered over a beat from the late , but when the other key tracks come from tearing down fear of the Illuminati ("Wormhole") and the almost always iffy category of rap-rock ("Demonology" with . and stomps and groans like a song), becomes an album where anything can happen and often does, as long as it's genuine. ~ David Jeffries

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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