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Green Advertising and the Reluctant Consumer
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Barnes and Noble
Green Advertising and the Reluctant Consumer
Current price: $180.00
Barnes and Noble
Green Advertising and the Reluctant Consumer
Current price: $180.00
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research.
This book was originally published as a special issue of the
Journal of Advertising
.
This book was originally published as a special issue of the
Journal of Advertising
.
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