From early hand-colored cards to photographic views in both color and black and white, this extensive collection of postcards yields a unique glimpse of Ormond Beach, Florida, during the first half of the twentieth century. Through the pictures, you'll travel on the picturesque Tomoka River, ride a horse, and attend an auto race on the beach racecourse. Visit the winter home of John D. Rockefeller and the site of a 240 year-old rum distillery, pick oranges in beautiful citrus groves, stop at the Ormond Hotel, and stroll the banks of the Halifax River. Over 230 postcards—many rare and valuable—portray the people, street views, hotels, parks, race cars, residences, churches, and gardens of this special place. Many of the buildings portrayed were subsequently demolished. The captions go well beyond simply describing the scenes, offering little-known details of Ormond Beach’s local social history and lore. This book will be treasured by residents of the city and visitors to it, and be welcomed by postcard collectors world-wide. Approximate dates and values of the postcards make this a thorough reference of these historic treasures.