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Barnes and Noble

Grupo Clarín: From Argentine Newspaper to Convergent Media Conglomerate

Current price: $66.99
Grupo Clarín: From Argentine Newspaper to Convergent Media Conglomerate
Grupo Clarín: From Argentine Newspaper to Convergent Media Conglomerate

Barnes and Noble

Grupo Clarín: From Argentine Newspaper to Convergent Media Conglomerate

Current price: $66.99
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Size: Hardcover

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Guillermo Mastrini, Martín Becerra and Ana Bizberge analyze the group’s corporate structure and the aspects that have contributed to its expansion throughout its history, mapping its stages of growth to the regulatory policies, cultural politics, economics and political history of Argentina over the last few decades. This book offers a compelling analysis of one of the key players in the Latin American communication and information market, highlighting how the conglomerate has continued to grow under various different governments - by achieving legal reforms and influencing policies - and continues to have great capacity to influence the policy and regulation of the system, the market structure and cultural consumption in the region. This book is ideal for students, scholars and researchers of global media, political economy, and media and communication, especially those with an interest in Latin America.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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