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Handbook of Contemporary Marketing in China : Theories and Practices
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Barnes and Noble
Handbook of Contemporary Marketing in China : Theories and Practices
Current price: $210.00
Barnes and Noble
Handbook of Contemporary Marketing in China : Theories and Practices
Current price: $210.00
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This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This new book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.
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