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Barnes and Noble

Handbook of Scales in Tourism and Hospitality Research

Current price: $68.65
Handbook of Scales in Tourism and Hospitality Research
Handbook of Scales in Tourism and Hospitality Research

Barnes and Noble

Handbook of Scales in Tourism and Hospitality Research

Current price: $68.65
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As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behavior but also consequences of such behavior as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales, serves as the state-of-the-art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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