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Barnes and Noble

Handbook of Strategic Alliances / Edition 1

Current price: $195.00
Handbook of Strategic Alliances / Edition 1
Handbook of Strategic Alliances / Edition 1

Barnes and Noble

Handbook of Strategic Alliances / Edition 1

Current price: $195.00
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The
Handbook of Strategic Alliances
covers state-of-the-art research on strategic alliances and serves to pave the road for future alliance research. Little is understood about the specific managerial challenges involved in establishing and operating alliances from their initial setup and throughout their life cycle. The
Handbook
is intended to fill this gap by looking inside some of the "black boxes" that have been acknowledged in the alliance literature but seldom opened. Leading scholars and practitioners from around the globe chart the alliance literature, its evolution, current state, and future course.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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