Don't Prepare for Uncertainty-Drive It Out
From "unexpected" earnings results to missed market opportunities to product launch disasters, we've come to accept uncertainty as an unavoidable fact of business life. But Kenneth G. McGee argues that even the worst business surprises rarely happen without warning-and that a few vital pieces of information can make all the difference in whether an event spells disaster, or opportunity.
In
Heads Up
, McGee explains that success is not about predicting the future, but about obtaining the right information at the right time to effectively understand the present. Based on exclusive research into recent business catastrophes-and drawing parallels to a range of nonbusiness disasters from 9/11 to the Challenger disaster-
outlines a four-step approach managers can use to identify which pieces of information merit real-time delivery, and, as important, which do not.
McGee provides a practical methodology-real-time opportunity detection-for monitoring, analyzing, and responding to that critical information in time to ward off negative surprises and jump on potential opportunities ahead of competitors.
Putting the power of informed decision-making in every manager's hands, Heads Up shows how a little knowledge can go a long way toward building a profitable real-time enterprise.