Drama and flair abounds with the Gisele Dress by Helsi. Featuring a high front slit and 3D floral appliques at bust and waist, this sweeping style makes an entrance without even trying. Drama and flair abounds with the Gisele Dress by Helsi. Featuring a high front slit and 3D floral appliques at bust and waist, this sweeping style makes an entrance without even trying. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.