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Barnes and Noble

How to Ask Survey Questions / Edition 2

Current price: $95.00
How to Ask Survey Questions / Edition 2
How to Ask Survey Questions / Edition 2

Barnes and Noble

How to Ask Survey Questions / Edition 2

Current price: $95.00
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—Bonnie Rader, Aimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2 shows readers how to do the following: * Ask valid and reliable questions for the context * Determine whether to use open or closed questions * Choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions * Ask questions that get at attitude, behavior, and knowledge * Develop factorial, conjoint and Internet survey questions New to this edition is coverage of focus group questions, the characteristics and uses of factorial questions and conjoint analysis questions, and the principles underlying Internet survey questions.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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