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Barnes and Noble

How to Become a Master of Persuasion: Establishing Value and Convincing Your Customers It

Current price: $21.95
How to Become a Master of Persuasion: Establishing Value and Convincing Your Customers It
How to Become a Master of Persuasion: Establishing Value and Convincing Your Customers It

Barnes and Noble

How to Become a Master of Persuasion: Establishing Value and Convincing Your Customers It

Current price: $21.95
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Size: Paperback

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This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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