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Barnes and Noble

How to Market Your School: A Guide Marketing, Communication, and Public Relations for School Administrators

Current price: $132.00
How to Market Your School: A Guide Marketing, Communication, and Public Relations for School Administrators
How to Market Your School: A Guide Marketing, Communication, and Public Relations for School Administrators

Barnes and Noble

How to Market Your School: A Guide Marketing, Communication, and Public Relations for School Administrators

Current price: $132.00
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Size: Hardcover

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Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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