Practical and clearly written, this second edition addresses basic questions like how behavior analysts work, why specific methods and procedures are used, what alternative "fad" treatments are, and more. The updated text answers 70 frequently asked questions about behavior analysis using an accessible question-and-answer format. Each question now includes a Quick Take, which is a simple and easy-to-read answer to the question, and then a more in-depth Technically Speaking answer that is more challenging. A brand-new chapter discusses ways of advancing one’s career in the field and how to go to graduate school and become board certified. This text is written for all professionals concerned with behavior, including undergraduate students in psychology and behavior analysis, parents, teachers, employers, and employees. The book can easily be used as a supplement to primary texts in introductory psychology courses, and the exercises that follow each question can be used to stimulate lively discussion in role-play and other active learning situations.