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How To Write a Marketing Plan for Health Care Organizations / Edition 1
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Barnes and Noble
How To Write a Marketing Plan for Health Care Organizations / Edition 1
Current price: $200.00
Barnes and Noble
How To Write a Marketing Plan for Health Care Organizations / Edition 1
Current price: $200.00
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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
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