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I fattori di scelta del punto vendita: impatto sulla frequentazione del punto vendita e suoi antecedenti
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Barnes and Noble
I fattori di scelta del punto vendita: impatto sulla frequentazione del punto vendita e suoi antecedenti
Current price: $77.00
Barnes and Noble
I fattori di scelta del punto vendita: impatto sulla frequentazione del punto vendita e suoi antecedenti
Current price: $77.00
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Il libro esplora i vari fattori che influenzano la decisione del visitatore sulla scelta del punto vendita (organizzato contro non organizzato) e discute l'impatto di questi fattori sulla soddisfazione del cliente, sulla fedeltà e sulla frequentazione del punto vendita. I risultati sono piuttosto interessanti e forniscono nuovi spunti di riflessione sui fenomeni.
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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