In today's highly competitive business world, companies, their managers and executives are under constant pressure to achieve results. In order to survive, they need to be pro-active and flexible in their thinking and decision-making. Increasingly, managers are using the skills of professional coaches.
Coaches act as sounding boards; offering new perspectives on problem-solving, facilitating a more productive and creative management exchange. Due to its proven success, there has been a greater interest and openness towards the role of coaching in recent years.
Often however, there is a reluctance for organizations to take on board the value of coaching, possibly due to negative beliefs, inherent prejudice or simply a lack of understanding as to its role. In I Need A Coach, Leen Lambrechts and Marleen Boen aim to create greater clarity. In their fluent and accessible style, they shed light on what coaching really is, why there is a growing need for it, and outline its potential ultimately, for guaranteed success.