Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business,
Identity Designed
is the definitive guide to visual branding.
Written
by best-selling writer and renowned designer David Airey
,
formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber
projects from a variety of the world’s most talented design studios
.   You’ll see the
history and importance of branding
, a contemporary assessment of
best practices
, and how there’s always more than one way to
exceed client expectations
. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.   The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how
good design is good business
.