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Barnes and Noble

Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer

Current price: $54.99
Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer

Barnes and Noble

Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer

Current price: $54.99
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The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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