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Barnes and Noble

Inclusive Impressions: Accessibility Digital Marketing

Current price: $26.99
Inclusive Impressions: Accessibility Digital Marketing
Inclusive Impressions: Accessibility Digital Marketing

Barnes and Noble

Inclusive Impressions: Accessibility Digital Marketing

Current price: $26.99
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Size: Paperback

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Uncover the transformative power of inclusive digital practices with this immersive guide that takes you on a journey into the heart of accessible marketing. A must-read for every career professional, it masterfully blends theory with practical insights, enabling you to create strategies that reach, resonate with, and respond to diverse audiences. From understanding the basics of accessibility to delving into the depths of platform-specific features, each chapter illuminates a different facet of this critical field. Learn how to harness the strengths of AI, voice technology, virtual reality, and augmented reality to facilitate more engaging, inclusive, and user-friendly experiences. Analyze both successful and failed attempts at accessible marketing, extracting invaluable lessons from real-world scenarios. Formulate and implement your own strategies, equipped with the knowledge of the tangible benefits that an inclusive approach can bring. Beyond the 'how-to', the guide addresses the 'why', fostering a company culture that values accessibility. Reflect on the impact of these practices and look forward to their future, enriched by the glossary of terms, checklists, and resource recommendations included for your ongoing journey. This is more than just a book--it's an engaging roadmap to an accessible and inclusive digital world that benefits us all. Join the journey and help shape a digital future that truly speaks to everyone.

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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